Roger likes to think he is the King of his domain; then during a harmless stroll through a department store he meets Hank, a virtuoso BBQ salesman. Hank unscrupulously persuades Roger to 'make the best purchase' he will ever make and buy the world's greatest grill, the 'King' grill. Roger’s life is turned into a tumultuous grab for the remains of his charred manhood and burnt marriage; a hilarious modern day roast of the importance of status and power in everyday life.
How do you convince a man to buy something he doesn't need? Remind him what it means to be a man.